Many presets have been carefully crafted to closely resemble the old and new versions of Instagram filters, such as Walden, Mayfair, and Juno. But for those of you who don’t have the time or desire to do this, there are hundreds of free or inexpensive professional Lightroom presets – mostly created by professional photographers – that you can use to give your Instagram photos the custom look and feel you want. There are some great tutorials out there if you want to take a stab at creating presets from scratch. Using presets, you can easily replicate the vintage tones, soft highlights, and subtle vignettes that Instagram filters create, but in a more customizable way that preserves image quality and detail, as Instagram filters can be rather heavy-handed in their effects.Īs you’ve probably experienced, doing the same process by hand can be very meticulous and time-consuming, which is why so many photographers are choosing to use custom presets. Presets are a social-media-savvy photographer’s dream. While it’s easy to snap photos with your cell phone and use one of Instagram’s iconic filters, to give your Instagram feed that professional polish, photographers are seamlessly incorporating Lightroom presets to get the effect they want for their social media feed. You can also access presets in the drop down menu in the quick develop panel in Library. You’ll find the standard presets that come with Lightroom in the left panel of the develop module in the Presets Panel. More specifically, presets are files that allow Lightroom to apply particular develop settings to an image, without you having to manually remember and adjust the settings. Presets are one-click editing tools that can dramatically speed up your workflow when editing photos. Lightroom is a powerful editing tool as well as functioning as an image cataloging app, with handy export functions. If you already use Lightroom for photo editing, adding Lightroom Presets to your repertoire makes it easy to give your photos a unique look and feel for Instagram in the same go. ![]() This is where using Lightroom can come in very handy for Instagram. ![]() Photo by Max Rive, who has over 1.4m followers on his Instagram account.Īnother interesting statistic, according to WedDam, is that 60 percent of the top brands (businesses with the most followers on Instagram) use the same filter for every post.
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